The approach

Transformation that leaves leaders engaged, employees included, and everyone proud.

15+ years leading transformation across brand, engagement, and talent strategy, holding executive leadership roles at corporate companies like Best Buy and Medtronic, plus consulting work with clients like Tapestry (Coach, Kate Spade), Grant Thornton, and Moody's.

For senior leaders and founders, I coach on brand positioning and building, communication, and presenting, and help shape a leader's full presence, from LinkedIn and Substack to speaking engagements and community visibility.

For organizations, I build employee engagement and culture strategy, onboarding, internal platforms like Microsoft's Viva Engage, and events, all in service of one thing: employees who feel engaged, included, and proud.

Simply put: I help leaders rebuild their brand, inside their company or out in the world.

15+
years building brand voice and leading transformation
#5
Substack Rising Bestseller: Dear Rosie, Health & Wellness
$6M
in annual savings delivered through a national employer brand strategy
160%
YoY funding increase secured for inclusion and belonging programming after leading a successful pilot and scaling it across the enterprise
1,000+
technologists attracted through a national employer brand strategy
75%
of multi-year goals hit by a 4,000-employee steering committee

Clients and leaders advised

Primetime Emmy AwardsMichelle ObamaCoachKate SpadeStuart WeitzmanAutodeskBlue ZonesMoody'sGrant ThorntonMorgan StanleyTargetFerran AdriàJosé AndrésAmerican Cancer SocietyCity of MinneapolisEntertainment Software AssociationTEDxPrimetime Emmy AwardsMichelle ObamaCoachKate SpadeStuart WeitzmanAutodeskBlue ZonesMoody'sGrant ThorntonMorgan StanleyTargetFerran AdriàJosé AndrésAmerican Cancer SocietyCity of MinneapolisEntertainment Software AssociationTEDx