The approach

Transformation that leaves leaders engaged, employees included, and everyone proud.

15+ years leading transformation across brand, engagement, and talent strategy, holding executive leadership roles at corporate companies like Best Buy and Medtronic, plus consulting work with clients like Tapestry (Coach, Kate Spade), Grant Thornton, and Moody's.

For senior leaders and founders, I coach on brand positioning and building, communication, and presenting, and help shape a leader's full presence, from LinkedIn and Substack to speaking engagements and community visibility.

For organizations, I build employee engagement and culture strategy, onboarding, internal platforms like Microsoft's Viva Engage, and events, all in service of one thing: employees who feel engaged, included, and proud.

Simply put: I help leaders rebuild their brand, inside their company or out in the world.

15+
years building brand voice and leading transformation
#5
Substack Rising Bestseller: Dear Rosie, Health & Wellness
$3MM
event budget moved from cost center to profit engine
160%
funding increase secured for a 4,000-employee DEIB steering committee
1,000
technologists attracted through a national employer brand strategy
300+
events managed across a single hospitality portfolio
Primetime Emmy AwardsMichelle ObamaCoachKate SpadeStuart WeitzmanAutodeskBlue ZonesMoody'sGrant ThorntonMorgan StanleyTargetFerran AdriàJosé AndrésAmerican Cancer SocietyPrimetime Emmy AwardsMichelle ObamaCoachKate SpadeStuart WeitzmanAutodeskBlue ZonesMoody'sGrant ThorntonMorgan StanleyTargetFerran AdriàJosé AndrésAmerican Cancer Society