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Executive summary

Rosie Nestingen

Transformation · Engagement and culture · Reputation and brand

Transformation leader and executive consultant with 15+ years guiding Fortune 500, public sector, and startup organizations through large-scale change. I pair human-centered strategy with operational discipline so change actually lands, leaving leaders engaged, employees included, and everyone proud. Former corporate director at Best Buy and global brand lead at Medtronic, now advising executive teams and founders on engagement, talent, and brand.

Core capabilities

  • Transformation leadership
  • Change management
  • Executive coaching
  • Talent and culture strategy
  • Community engagement
  • Strategic communications
  • Stakeholder alignment
  • Organizational effectiveness
  • Event design and leadership
  • Employee experience

Client partners

Primetime Emmy Awards, Michelle Obama, Blue Zones, Coach, Kate Spade, Stuart Weitzman, Target, Harvard, Evereve, Autodesk, Moody's, Grant Thornton, Rockefeller Foundation, Malt-O-Meal, Chef Ferran Adrià, Minnesota Secretary of State, Apple Autos, Hands on Twin Cities, and Periscope.

Experience

Rosie Nest Consulting

2024 to Present

Founder and Principal, Transformation Strategy

  • Advisor to C-suite, public sector, and founder-led teams on strategic planning, leadership development, coaching, and organizational transformation.
  • Head of Programming and Community, Cadre built member programming, community strategy, and event portfolio.
  • Vice President of Talent Strategy and Product, MnTech led talent strategy and product direction for statewide tech workforce programs.
  • Organizational Strategy Consultant, Good Works Consulting advised leadership on org design, operating rhythm, and growth strategy.
  • Strategic Advisor, Project Impact AI Consulting guided positioning, offer design, and client strategy.

Medtronic

2024

Global Brand Marketing and Engagement Lead

  • Led global thought leadership and engagement strategy for the Chief Inclusion Officer, building enterprise-wide brand presence and inclusion storytelling.
  • Directed enterprise event and content strategy to grow global engagement.

Best Buy

2019 to 2023

Director of Workplace Experience and Transformation

  • Led a 14-person internal consulting team driving enterprise transformation across brand, engagement, and culture.
  • Designed onboarding, change management, and culture strategy, standardizing 30+ annual employee events.
  • Launched a national employer brand strategy that attracted 1,000 technologists, drove 39% diverse representation, and delivered $6M in annual savings.
  • Created and led a steering committee for 4,000 employees, hitting 75% of multi-year goals and securing a 160% funding increase.

Proteus Consulting

2018 to 2019

Change and Leadership Development Consultant

  • Led digital transformation engagements for global organizations, advising C-suite executives on communication and change enablement.
  • Partnered with senior teams to define leadership objectives, build roadmaps, and align initiatives to business goals.

Brave New Media Agency

2016 to 2018

Account Director

  • Directed engagement strategy for a portfolio of 20+ retail, media, and healthcare clients, growing accounts 25%.
  • Developed a team of 10 designers and developers across digital, email, web, and print campaigns.

North First Hospitality

2014 to 2016

Director of Marketing and Events

  • Built events into the company's core portfolio, lifting off-peak revenue 50% and making events the most profitable arm of the business.
  • Led execution of 300+ events with a $3M budget.

Leadership and strategy

Primetime Emmy Awards

Press Center Director

Oversaw live production logistics and media relations, managing credentialed press and real-time broadcast coordination.

Backyard2Broadway Productions

Co-Founder

Production company supporting new musical development, raising $20K+ in one week through community-driven fundraising.

Rebloom Health

Co-Founder

Platform supporting people navigating infertility, pregnancy loss, and adoption, building resources for families and their employers.

Community, accolades, education

  • Board member, Concordia College (2019 to 2022). Founding member of Impact100 MSP, Society of Working Moms, and The Labor Club.
  • Top 100 People to Know, Twin Cities Business Magazine. Featured speaker at TEDx, The Knot, and American Public Media.
  • Featured in Fast Company, Wall Street Journal, Cosmopolitan, NPR, CNBC, and Yahoo.
  • Concordia College: Communication Studies, Fashion Design, Theatre Arts.

Tell me what's transforming, and I'll bring the roadmap.

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